It's time to get back to the basics. If you have a business, small or large that relies on direct mail marketing you need to test the response rates that you will receive using handwritten addressed envelopes for your next direct mail campaign.
A fully personalized campaign is surprisingly affordable, and well worth the additional effort. Imagine the dramatic impact on your response rates if almost every household that receives your mail piece actually opens it!
Surveys show that when sorting through their daily mail, most people use the following characteristics to determine whether or not a mail piece is "Junk Mail".
Envelope can be printed, or in cursive -- whichever you prefer.
An effective sales letter will have a simple format. The font should be clean and easy to read. Here we used a standard font which made this letter clean and easy to read. - btw..We do offer full service, full color ad design, copywriting, customized paper, and printing too!
A stamp that is slightly askew will actually increase your open ratio!
Handwritten addresses in BLUE ink increase open ratios!
Using sticky notes not only draws attention to your mail piece, but also gives it an additional touch of personalization.
Another good idea is to include a handwritten "p.s" at the end of your letter.
Starting and ending the letter with a handwritten note will get and keep your customer's attention to be sure that they read the entire letter.
As you can see, we're not only interested in providing you with a great handwritten direct mail service, but we're also very interested in making sure that your mail campaign is a complete success! We do concern ourselves with your response rates or ROI. Successful customers are the backbone of our business and it's continued growth.
Please contact us directly for more information. We will work with you to set up your next mail campaign. We believe in personalized service all the way around, and we would love the chance to prove it to you!
First you need to
"Get it opened..."
Type of Postage - Bulk Mail Permit, Meter Mail Markings indicated "Junk Mail"
Return address - If from a company that they do not currently do business with, it's "Junk Mail"
Envelope type - Window envelopes, teaser copy, postcards, envelopes with ads on the outside, fake express envelopes, sweepstakes envelopes, etc. are all indicators of "junk mail"
Addressed to - Sent to "Resident", incorrect spellings, previous owner, address Labels, laser printed addresses, all show signs of "mass mailings", which mean "Junk Mail"
Crowded or Cluttered Ad - Ad contains too many graphics, all over the place text, and just plain "TMI".. too much information.
How to increase your open rate to nearly 100% and increase your response rates by 200%, 300%, or more!
Hand affixed stamp - This is a personal touch very rarely used by the direct mail industry. It really doesn't cost much more to use a stamp.. a meter mark or printed indicia is a dead giveaway that you are mailing a solicitation
Return address should be from a person, not a company - Personalize your mailer from one person to another. Another option is to use no return address. You do not need to use a return address at all if you are using a 1st class stamp.
Use a blank envelope -- Envelope can be any size, or color, and some say that the envelope quality can increase open and response rates too. Do not use a window envelope!
Hand address your envelopes -- Always!! This is critical to getting your mail piece opened by everyone that receives it. A personalized, hand addressed envelope is almost always opened. Again, avoid addresses that show through windows and definitely avoid mailing labels.
Keep it simple - Make your point in a easy to read, uncluttered ad or sales letter. Don't give away the farm! You simply need to get interest and create curiosity. Be sure to personalize the letter by addressing the person that you've mailed it to in the salutation. Adding a handwritten signature, p.s., sticky note, or hand highlighting important features of your letter or ad will tell your recipient that you took the time to send this letter to them personally! Stop spending so much of your ad budget on fancy, cluttered graphics, bulky envelopes, and junky looking teaser copy.. keeping it simple makes your ad easy to read. Personalizing it will keep the interest of the reader from start to finish.
We can provide the following services on an individual or all inclusive basis
The purpose of this website is to introduce you to our hand addressed direct mail service. The goal of our service is not only to get your letter opened by 100% of its recipients, but also to provide an affordable, reliable, full service print and mail house. Research shows that only 20% of most direct mail pieces ever get opened. We have done our due diligence and put together a personalized direct mail strategy that will not only increase your open ratio, but will also increase your response rates dramatically.
Here are a few of the most important features to our all inclusive mail service that will make your next direct mail campaign a successful one.
1.Mailing List - Highest Quality Targeted Mailing List
2.Mail piece - Custom designs and personalized strategy to suit your product or service
3.Outside envelope - Must be hand addressed. Custom sizes and colors can be used
4.Type of postage - 1st Class stamp is a must.
We can put together a personalized program that will suit your product or service. A combination of the above important features will typically result in a successful direct mail campaign.
We also offer handwritten letter services for REAL ESTATE INVESTORS, INSURANCE AGENTS, FINANCIAL ADVISORS, NON-PROFIT ORGANIZATIONS AND MORE. Our Handwritten letters look completely written by hand - we use our proprietary technology to make the use of handwritten letters an affordable option
Thank you for the time that you've taken to review our programs! I look forward to hearing from you! You can call us direct at 937-223-5801
Terms and Conditions:
Getitopened.com is a division of Early Express Services, Inc., formerly known as USA Recorders. We have provided results of research, testing, and direct mail response rates to aid in your research of different types of mail and marketing methods. Our theory that hand addressed envelopes are opened by nearly everyone is based on solid research, side by side experimentation, surveys and response results. We have researched reports by other reputable agencies. Yellow letter mail testing and response rate data is based on actual results from tests performed by us, and by our clients. Our research in no way represents a guarantee of response rate results. We may, at our discretion, offer a guarantee of results on a one by one basis. This website owned and operated by earlyexpress.